Funeraria Imperial: A century of resilience, innovation

FUNERARIA Imperial, a family-owned funeral service in the city, is more than a business milestone—it is a century-long blueprint for survival, resilience, and good management.

Celebrating 100 years of service this year, the company stands as an inspiration to entrepreneurs across Bicol, demonstrating how dedication, innovation, and strong business ethics can sustain growth through generations.

Jay Percival Ablan, Camarines Sur provincial director of the Department of Trade and Industry (DTI), lauded Funeraria Imperial as “an inspiration to many businesspersons, especially those planning to start their own ventures.”

He emphasized that reaching a full century is not merely an anniversary but an achievement worth documenting, as it reflects grit, adaptability, and a deep understanding of evolving business landscapes.

Naga College Foundation (NCF) President Mario Villanueva echoed this admiration, noting that the Imperial family’s journey mirrors that of his own institution. Founded in 1947 by his grandfather, Melchor Villanueva, NCF grew from a family determined to serve the community—values rooted in dedication, discipline, and the desire to help others, much like Funeraria Imperial.

Villanueva, who also serves as president of the multi-awarded Metro Naga Chamber of Commerce and Industry, highlighted the city’s business culture of mutual support, a modern expression of the Bayanihan spirit, which fosters entrepreneurial success.

Reuel Oliver, executive director of the Naga City Investment and Tourism Promotions Office, praised the company as a classic example of Bicolano entrepreneurship, noting that the Imperial family has earned awards for not only surviving the test of time but also achieving steady growth and expansion.

Oliver attributed this success to the family’s strong business ethics, innovation, and the stable business climate in Naga that encourages confident expansion.

Former City Councilor Joe Perez, editor-in-chief of the 73-year-old Bicol Mail, described Funeraria Imperial as a reflection of the entrepreneurial character of early Nagueños. “One hundred years ago, Nagueños were already merchants,” Perez said. “They ran businesses, owned institutional facilities, and engaged in commercial activities. Funeraria Imperial is proof of that legacy.”

Perez noted that the company’s commitment to quality and innovation has kept it at the forefront of the funeral service industry, even as national funeral chains entered the local market. Among the company’s forward-thinking initiatives is the Naga Imperial Crematory and Columbary (NICC), established in 2010, years before similar services were introduced locally by national chains.

From its strong roots in family values to its continuous drive for innovation, Funeraria Imperial stands as a testament to Bicolano entrepreneurship at its finest—a business that has endured and thrived across a full century.

Indeed, Funeraria Imperial has proven to be an essential presence in the lives of countless Nagueños. Through generations of change, survival and challenges, the funeral home stood the test of time as it continues to guide and assist families in their most difficult moments, offering not just professional care, but genuine love and empathy, making sure that memories are not forgotten.

This humble family-run business has evolved into a legacy — one that reflects the values of tradition, integrity, and service. From interment to modern memorial services, Funeraria Imperial has been there to meet the needs of the people, always grounded in the core mission of honoring lives with grace and excellent care.